Marketing Manager Asia

Mission

As a Marketing Manager for the APAC region, you will promote IBA Proton Therapy products and services. You will work closely with the Sales team to demonstrate IBA’s market leadership in the region and maximize our market share in proton therapy. You will create a regional marketing plan including digital and in person campaigns targeting qualified prospects as well as the larger radiation oncology community to fill the sales pipeline.  
You report directly to the Regional Sales Vice President and dotted line to the Global Marketing Director Proton Therapy. You will join the Marketing Team composed of 4 Global Marketing Managers and 3 Regional Marketing Managers.

Challenges we trust you with

• You promote IBA’s Unique Value Proposition and key differentiating messages in the competitive APAC landscape
• You work closely with the Sales Team to develop the marketing plan for the region, focusing on qualified prospects and countries
• You analyze competitors strategies and tactics and beat them
• You develop impactful targeted digital marketing campaigns to build awareness on proton therapy and promote IBA’s leadership in order to fill the sales pipeline
• You support selected regional in-person events and congresses to promote IBA as well as proton therapy
• You support IBA customers and maximize their satisfaction to make them IBA ambassadors
• You leverage IBA Campus digital platform and maximize the impact of the IBA community
• You qualify the contacts database for your region and work with the CRM tool. (SalesForce and Pardot)
• You analyze market and business trends in the region and make strategic recommendations, aware of our competitive market
• You ensure and enhance a consistent branding compliant with corporate/other standards
• You manage relationships with suppliers, strategic partners and agents/distributors
• You manage the regional marketing budget

What we value

• A Master Degree or equivalent by experience in marketing or sales
• 5 to 10 years’ experience in the medical device industry
• A strong expertise in digital marketing
• A strong affinity for advanced technology, knowledge in the imaging or radiotherapy industry is an asset
• A relevant experience in an international environment
• Excellent oral and written presentation and communication skills in English and Chinese

And you also are:

• Results-oriented, and driven by ensuring excellent customer experience
• A real team player , able to interact with multiple stakeholders
• Willing to build a big success story with us, in a leader-position company in an exciting market
• Curious, eager to learn, to improve and to gain responsibility
• Highly interested in innovative technological equipments and willing to keep learning about our product
• A driven and proactive person, and you enjoy taking initiatives
• A creative person and open to new trends and approach
• Able to work autonomously and to set priorities
• Willing to work in an international and dynamic environment, facing challenging projects
• Ready to travel up to 50% of your time

Life at IBA

Diversity is fundamental to our culture. We value the uniqueness of individuals and the different perspectives and talents they bring to IBA. We learn from and respect the cultures in which we work, promote diversity within our workforce, and have an inclusive environment that helps each and every one of us to fully contribute to IBA’s success.

The identity of IBA is characterized by a group of colleagues driven by motivation, curiosity, creativity, the desire to learn on a daily basis, by technical challenges and above all by a highly developed team and family spirit that makes the daily life smoother and more enjoyable!

By joining a team of about 40 nationalities and working on more than 45 different sites on 3 continents, IBA offers you the opportunity of a meaningful career with a direct impact in the fight against cancer.

We are driven by: 

• Innovating in a cutting-edge technology environment
• Developing professional and personal skills by learning on the Job; by participating in challenging projects; top class courses 
• Evolving in a friendly culture environment based upon solid values (dare - share - care - be fair) 
• Acting autonomously and belonging to motivated teams with good work-life balance 
• Contributing to a company where sustainability, safety and well-being are key to our success

If you are passionate, cause-driven, you can make this quest yours by joining our dedicated colleagues and give your career a new meaning.