Product Marketing Manager

Why Join IBA ?

At IBA (Ion Beam Applications), we are pioneers in clinical and technological solutions that transform patient care. As a global leader in proton therapy, IBA Clinical delivers end-to-end medical technologies that make a real impact in the fight against cancer.
Joining IBA means being part of a mission-driven team where precision, innovation, and care combine to improve lives worldwide.
 

Your Role: Product Marketing Manager

As Product Marketing Manager, your goal is to enhance IBA’s market positioning, develop our thought leadership, and provide impactful tools that empower our commercial teams to succeed.
You’ll be a key player in shaping and executing the global marketing strategy for both Proton Therapy Awareness and IBA’s Proteus product line—in close collaboration with experts in marketing, sales, product management, and clinical solutions.

Your Responsibilities

Strategic Marketing & Messaging
•    Define and promote IBA’s Unique Value Proposition and differentiators within a competitive landscape
•    Adapt messaging for diverse audiences (clinical, technical, and economic stakeholders)
•    Support new product features and contribute commercial insights to the product roadmap
Content & Sales Enablement
•    Create evidence-based marketing materials supported by clinical data and customer outcomes
•    Develop impactful sales tools and visuals that reinforce our claims and drive commercial success
•    Align the global commercial team on product positioning through training and consistent communication
Market Intelligence & Thought Leadership
•    Analyze market trends, customer feedback, and competitor activity to inform strategy
•    Contribute to global marketing initiatives: digital campaigns, events, trade shows, and content marketing
•    Champion IBA’s thought leadership in both global and regional contexts
Brand Consistency & Collaboration
•    Ensure all marketing deliverables align with corporate branding and communication guidelines
•    Build strong relationships with external suppliers and industry stakeholders
•    Report on activities and provide strategic recommendations to senior leadership

Your Profile

Must-have:
•    Master's degree in business, marketing, or equivalent through experience
•    5–10 years’ experience in medical devices, healthcare technology, or a related industry
•    Proven success in product marketing and/or product management in an international B2B context
•    Proficient in Excel and Microsoft Office Suite
•    Comfortable working in an international environment with up to 25% travel
•    Excellent written and verbal communication skills in English, French is a plus

Soft skills : 
•    Customer-centric and results-driven
•    A team player with strong interpersonal and leadership skills
•    Curious, proactive, and eager to grow within a cutting-edge industry
•    Passionate about medical innovation and learning new technologies
•    Strategic and analytical with excellent planning and prioritization skills
•    Creative, open-minded, and always looking for new approaches
•    Strong ability to collaborate cross-functionally in global teams 

What We Offer

• Permanent contract with hybrid work (Louvain-la-Neuve & remote)
• Competitive salary package (company car/cash for car, insurance, meal vouchers, etc.)
• Dynamic and innovative work environment in a global B2B tech company
• The opportunity to grow in a company that truly makes a difference in healthcare

Recruitment Process

1. First interview – with Luis de la Serna (Recruiter)
2. Second interview – with Nicolas Denef (Hiring Manager) 
3. Final Step – Business Case Presentation

Life at IBA

At IBA, we value creativity, innovation, and a commitment to excellence. As a certified B Corporation (B Corp), we uphold the highest standards of social and environmental performance. If you’re ready to embark on a journey where your skills and ideas can truly make an impact, apply now to join our dedicated team. Let’s shape the future of technology together!

Apply today and be part of a mission that matters!